Friday, February 20, 2009

The Body as Billboard: Your Ad Here

Published: February 17, 2009

TERRY GARDNER, a legal secretary in California, returned home from work recently to find two police officers waiting. They said her brother had told them he thought she might be having a breakdown because she had shaved her head.

Rita Thomas and Rob Powers were among 30 people who agreed to advertise Air New Zealand on their bald heads last November. They were paid in cash or free tickets to New Zealand.

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