TERRY GARDNER, a legal secretary in California, returned home from work recently to find two police officers waiting. They said her brother had told them he thought she might be having a breakdown because she had shaved her head.
Rita Thomas and Rob Powers were among 30 people who agreed to advertise Air New Zealand on their bald heads last November. They were paid in cash or free tickets to New Zealand.
brochure trends |
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| by Lynne Saarte |
ADOTAS — In a survey of Hispanic marketing, a large amount of marketers say that they do no create different versions of their promotions based on dialect and colloquialism.
Two out of three Hispanic marketers also do not create different versions of their promotions for different US locations, according to the Direct Marketing Association report, “Hispanic Direct Marketing: Techniques and Best Practices.” One out of two marketers report that the majority of their Hispanic-specific promotions are written or spoken in both Spanish and English. One in five say that most of their promotions are in English only or that they have separate English and Spanish language versions.
“Graphic design is the most ubiquitous of all the arts. It responds to needs at once personal and public, embraces concerns both economic and ergonomic, and is informed by many disciplines, including art and architecture, philosophy and ethics, literature and language, science and politics and performance.
Graphic design is everywhere, touching everything we do, everything we see, everything we buy: we see it on billboards and in Bibles, on taxi receipts and on websites, on birth certificates and on gift certificates, on the folded circulars inside jars of aspirin and on the thick pages of children's chubby board books.
Graphic design is the boldly directional arrows on street signs and the blurred, frenetic typography on the title sequence to E.R. It is the bright green logo for the New York Jets and the monochromatic front page of the Wall Street Journal. It is hang-tags in clothing stores, postage stamps and food packaging, fascist propaganda posters and brainless junk mail.
Graphic design is complex combinations of words and pictures, numbers and charts, photographs and illustrations that, in order to succeed, demands the clear thinking of a particularly thoughtful individual who can orchestrate these elements so they all add up to something distinctive, or useful, or playful, or surprising, or subversive or somehow memorable.
Graphic design is a popular art and a practical art, an applied art and an ancient art. Simply put, it is the art of visualizing ideas.”
- Jessica Helfand
© 2008 AIGA