Didn't Mom always say, “Be Yourself”? ‘It’s what’s on the inside that counts.” “You can’t tell a book…” yadda, yadda, yadda, and so on. So why is it we place so much emphasis on image?
It’s like this. Until you can taste that beautifully, decadent looking chocolate cake on a dessert cart, you have no idea whether it will live up to its image. You haven’t a clue whether you’re about to enjoy the culinary experience of a lifetime, or a mouth full of floor-wax! It’s the creamy appearance of the filling between the soft spongy layers, (yum) and the rich looking icing, that attracts you. Before you can actually smell it and taste it, all you have to go on is how it looks. “The look” creates expectations. Our metaphorical “cake” could be truly wonderful without any special “effects” and experience would certainly provide the proof we need.
But who would know?
Without the visuals to get our attention, why would we bother to take the first bite? Maybe the most delicious dessert, or the most exquisite perfume, or well designed and built car, or the best sound system, or safest playground equipment really are good enough to sell themselves – but first, they must get your attention! That’s the point. A product should live up to the expectations it creates, but to get you to know it exists - it MUST GET YOUR A-T-T-E-N-T-I-O-N!
So, image isn’t everything, but you have to start somewhere.
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